We wrote the book on car buying, literally!

Cars Her Way founder Lisa Copeland is a former automotive dealership principal and award-winning sales expert with more than 30 years of proven success. In addition, Lisa is an international keynote speaker, television personality, best-selling author, podcast host, and Fox Business automotive contributor.

Lisa works with automotive dealers and auto manufacturers worldwide to help them better understand the female consumer and create traditional and digital marketing strategies that appeal to the number one influencer in the world—HER! She is a renowned expert and advocate for female consumers. Lisa is dedicated to helping women navigate the often-murky waters of car buying. Her latest book Cars Buying, Her Way—The Fierce Girls Roadmap to the Car of Your Dreams is a practical guide for all consumers to take charge of their car buying experience.

Lisa Founded Cars Her Way to share her passion for cars and to help automotive dealers better connect with women car buyers. Learn more about Lisa at www.lisacopeland.com.

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