Nissan Appeals to Gen Z with Three Vehicles Under $20K
  • Kristin Shaw

Nissan Appeals to Gen Z with Three Vehicles Under $20K

Anyone who wants great value will want to take a look

What was your first car? How about the first new car you even purchased? That excitement is something to remember. Today, people in their 20s (what the media generally calls Generation Z) are still looking for everything we did in our 20s - something that is reliable and safe. Something they can be proud to drive.

According to a presentation from AutoPacific, the most important factor Gen Z drivers are looking for in a car is affordability. They've grown up during a global financial crisis and they don't want to put themselves in debt.

Safety is also a critical factor for Gen Z drivers. In fact, AutoPacific says that teens today value safety more than teens of previous generations. Cars that are being made now have way more safety features than were available to me 20 years ago, and more manufacturers are starting to include standard more technology that saves lives.

The good news is that Nissan offers vehicles under $20K with all of the safety features and reliability you need.

The Versa sedan: zippy and right-sized

The top trim of the Versa - the SR - is an affordable $18,240. And it includes all of the following features listed below and more.

  • 3-point ALR/ELR seat belt system (ELR only for driver)Front and rear crumple zones

  • Hood buckling creases and safety stops

  • Power windows lock-out button

  • Airbags from top to bottom

  • Energy-absorbing steering column

  • Tire Pressure Monitoring System (TPMS) with individual tire pressure display and Easy-Fill Tire Alert

  • Exterior colors: Electric Blue Metallic

Get your Kicks in this Nissan crossover

Next up in the Nissan lineup under $20K is the Kicks, the brand's zippy crossover. The difference in cost between the base S trim and the top-of-the-line SR is a little over $2K, and it includes more tech and more safety features. Even the base Kicks, under the $20,000 cap, includes all of the following and then some:

  • 1.6L four-cylinder engine generating 122 hp

  • Automatic emergency braking

  • Hood buckling creases and safety stops

  • Side-door guard beams

  • Tire pressure monitoring system (TPMS) with tire alert

The SV, which is the middle trim, starts at $20,350 and you'll get Apple CarPlay and Android Auto. With the SV you can choose from a variety of fun exterior colors, including four two-tone options.

Truckin' the Frontier

Nissan also has a pickup truck in the under-$20K category. The Frontier King Cab S starts at $19,090 and includes a 2.5L, 155 hp engine with a 5-speed manual transmission. The automatic adds about $4K.

  • 2.5 L 4-cylinder, 4.0 L V6

  • Towing capacity: 3,500 to 6,500 lbs

  • Mpg up to 19 city / 23 highway

  • 7-inch touchscreen display added to S and SV trims in 2019

  • Rear view monitor

  • Tire-pressure monitoring system

  • Hood buckling creases and energy-absorbing steering column

The Frontier is striking in Cayenne Red for the S models, and I love the Arctic Blue Metallic for the SV and up.

The Frontier is compact and easy to drive; you, your passengers, and your pets will have a blast. Of course, you know everyone wants to be friends with someone who owns a truck, so if you choose the Frontier, get ready for a lot of new friends.

Dealers, do you know what your Gen Z customers want?


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